The concept of embedded sustainability seeks to incorporate social, health and environmental values into the core processes of a business while keeping the prices and the quality of products constant (Laszlo and Zhexembayeva, 2017). The sensitivity of the consumers, the shareholders and the employees to the environment have necessitated that businesses and more so the managers consider the environment and the other values in their activities. Therefore there is need to provide an environment that every stakeholder of the business enjoys such as making the consumers enjoying making purchases with the organization as investors strive to fund the business more while the employees of the firm enjoy their work. Three key tenets namely declining resources, increasing expectations and radical transparency are the key trends that give rise to embedded sustainability.
The development in production and the rise in population has driven firms, especially in the production sector to increase their levels of production substantially to meet the rise in demand (Laszlo and Zhexembayeva, 2017). This has forced firms to overexploit resources of production and more so found in the natural environment. The continued thorough exploitation of resources such as water, natural forests, the soil and other natural factors has declined the production of resources used for production. This has hampered the business of production firms and sustainability.
The decline in the resources has a significant negative impact on businesses since they negate their levels of production. It has also caused other business or products to decline and are no longer available in the market for consumption (Laszlo and Zhexembayeva, 2017). Bluefin tuna fish, for instance, has been overexploited in various sea waters such as in Japan due to its huge demand in the market. This resulted in a lack of the product in the market after some few years. The decline in resources, however, drives firms to be more innovative and develop suitable programs to ensure that production and exploitation of the natural resources are regulated.
Since consumers, regulatory agencies, employees and other stakeholders of a business are concerned with embedded sustainability programs, these tenet has enabled them to monitor the operations of businesses to ensure that they add value to the programs (Laszlo and Zhexembayeva, 2017). The firms need to comply with the environmental demands such as climate change and regulatory measures and ensure that they participate in conserving the environment.
The firms must also observe the quality and pricing of their products in the market. While they need to earn profits from their activities, the businesses must also ensure that they offer their services and products to consumers at the right prices and quality (Laszlo and Zhexembayeva, 2017). The consumers and other interested parties thus play an oversight role and take part in the sustainability programs. Radical transparency negatively affects the business in that their operations are often affected and may not run smoothly as without the oversight. However, it enables the products of the firm to receive positive reviews and acceptance in the market.
This tenet has forced firms to rethink their productions are they are constantly pushed to better their production by different stakeholders (Laszlo and Zhexembayeva, 2017). Regulatory bodies, employees, other stakeholders and more so the consumers are constantly demanding and pushing for better products and services from businesses. They need improved quality of products at lower costs and more so are environmentally and socially friendly.
Increasing expectations positively transform businesses to become better producers by improving the quality of products while looking for better technological methods that lower the cost of products (Laszlo and Zhexembayeva, 2017). Most processes and the items produced have also become environmentally friendly. However, this strategy also increases the costs of production and diminishes the profit margins of the producers.
Laszlo, C., & Zhexembayeva, N. (2017). Embedded Sustainability: The Next Big Competitive Advantage. Routledge.
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