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The Dominant Philosophy - Paper Exmple

3 pages
631 words
University of Richmond
Type of paper: 
Article review
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The dominant philosophy is that various factors determine the level or the degree of loyalty. To this end, the researcher sets out to investigate environmental factors that influence customer emotional loyalty response. The factors investigated include dimensions of service, personality variables, and personal factors among others. In this regard, ontological research approach is dominant, meaning that the researcher embraced the possibility of the existence of multiple realities or possibilities. Additionally, the there was an apparent exploration of multiple forms of evidence from different customer experiences and perspectives that include but not limited to emotional, ambient, and personal variables (Jani & Han, 2015, 48). Notably, the study also delved into the sub-factors found within the mentioned factors such as space and artifacts. The possible Research Question: What is the influence of the environmental stimuli on hotel customer emotional loyalty?

The independent variable is the customer loyalty, as it is unchanged throughout the study. The study mainly delves into how various factors affect customer loyalty to a particular hotel. The dependent variables include the dimensions of services (cape artifacts, ambience, and space), personal factors such as demography, personality, and interactional factors. Evidently, it is a descriptive or associational research since the primary goal is to explore the factors that determine customer loyalty. In essence, it makes inference based on the understanding of the underlying ideas, motivations, reasons, and opinions. The methodology is majorly quantitative since the objective is to provide insights into the problem to formulate hypotheses. It used a typically small sample size, individual interviews, and observations. The basis of the research is on feelings, emotions, unquantifiable and non-numerical elements. The study mainly used interviews, observation, and questionnaires as the methods for data collection.


The dominant philosophy is the fact that emotions and self-reflection are central to the process of transforming tourists travel experiences to make personal meanings. The study uses the post-positivism approach to establish inference. To this end, the research or the inquiry used logical step that are evidently related and multiple perspectives various participants that include various loggers. Additionally, there is use of rigorous data collection and analysis and the use of designated computer programs such as SPSS to analyze the data collected. The focus was mainly on the process of interaction based on cultural and historical settings of the participants (tourists). The independent variable of the study is the tourists travelling experiences. The dependent variables are self-reflection and emotions that serve to alter the experiences of the tourists. The possible Research Question: What are the effects of self-reflection and emotions on the travel experience?

The study uses qualitative research since it is primarily exploratory in nature, meaning that its main objective is to attempt to provide insight into the problem through the development of hypotheses and ideas by analyzing opinions, ideas, motivations to travel, and the tourist opinions. The fact that it employed both unstructured and semi-structured techniques such as individual interviews by the bloggers also goes a long way to prove its qualitative nature. It is a descriptive research since it uses survey, historical facts, content analysis, and qualitative research method in order to draw inference on the issue under discussion. The bloggers mainly used individual interviews to collect data from the tourist (Bosangit, Hibbert & McCabe, 2015, 4). The bloggers used both descriptive and interpretive analysis as the concerned entailed both the initial implication or inference and the responses from the tourists.



Bosangit, C., Hibbert, S. and McCabe, S., 2015. If I was going to die I should at least be having fun: Travel blogs, meaning, and tourist experience. Annals of Tourism Research, 55, pp.1-14.

Jani, D. and Han, H., 2015. Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors. International Journal of Hospitality Management, 44, pp.48-57.


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