Free Marketing Thesis and Essay Examples

According to Pine and Gilmore (1998), experiences differ from both services and goods and can be considered as an economic offering due to the consumers unquestionable d...

Zara and Uniqlo are both international fast-fashion retailers dealing in clothing- each having more than 1,000 stores worldwide. Zara was first launched in 1975 in Spain...

Kodak was one of the companies that pioneered the digital imaging revolution era in 1992. The company foresaw the market shifting from analogue and had a plan to adapt fa...

The situational analysis offers the description of the current marketplace. Therefore, this section provides a detailed description of My Melts strengths, opportunities,...

Viral marketing has become a widely used marketing technique to create brand awareness via social media sites and other technologies by encouraging users to share in effo...

Twitter characteristics is that it is as a business model similar to the other social networks, where one creates their profiles and gives users the capacity to send twee...

Westjet is a Canadian airline that started in the late 1990s as a low-cost carrier but has started adopting a hybrid model of operation. For instance, it has been doing a...

It is quite daunting to determine what is made in America. From the statistics, the percentage of the dollar value of an industry's output that is considered domestic is...

The core competencies and resources are essential to any company, but they cannot bring the competitive advantage alone. The skills and resources have to help in the esta...

The failure of Mattel Corporation marketing strategy in China is attributable to the lack of necessary market information in a new niche. The company invested millions of...