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Tesla, Inc.: Mission Statement and Innovations

4 pages
1023 words
Carnegie Mellon University
Type of paper: 
Research paper
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Tesla, Inc. mission statement

Tesla, Inc. is founded on a mission as directly quoted premised on "accelerating the world's transition to enabling sustainable energy". The company is committed to ensuring a very effective change by the technology to shape the future of the motor industry with little or no harmful effect on the environment. Tesla, Inc. has provided a solution to promoting the green agenda by inventing models of cars that do not rely on fossil fuels whose emissions have a global effect. The company is driving the agenda of manufacturing products that rely on renewable resources to minimize the damages caused by other forms of energy especially fuel. The company is purely based on manufacturing cars that use electric charge and solar products that use solar energy. The mission has justified their reason to diversify the production to include electrical appliances and power systems. The company has successfully integrated mechanisms to manufacture products that are fit for commercial and household use. The sustainable energy would only be possible by making products that are compatible to use the technology with other renewable sources of energy (Boons & Ludeke-Freund, 2013). The idea has been made possible through their goal of making affordable products to enhance an effective acceleration of clean transport and the production of clean energy. In their mission, they believe a zero-emission future can only be made possible today without the world relying on fossil fuels.

Tesla, Inc. innovations

Tesla, Inc. has embarked on a policy of relentless innovation disrupting the whole of automotive industry. The company has gone further to partner with other automakers to create the image and disruptive the market as the strategy. Its advantage is that it is advanced raising its competitive edge by making good use of technology thus leading to innovation (Alegre et al., 2013). It has a good online platform for marketing their products keeping their customers updated on the latest trends of models. The customers are able to buy a car over a web, or even make an order directly to the company without incurring other costs by dealers. The established service network in selling helps the company to interact with their customers and get the feedback directly and instantly and are therefore able to offer faster solutions to customers' inquiries. This is so far a threat to the century-old structure of dealers whose inventories are always full. The platform has enabled the company to reduce advertising which has boosted operational efficiencies.

For many years, companies manufactured fueled cars which relied on non-renewable resources posing a great threat of extinction. Tesla, Inc. has been able to bring to the market new models of cars which rely on the electric charge. The production of electric vehicles has given the motor industry a new face by offering a high power vehicle which requires only to be recharged. This is considered the latest innovation which has fiercely penetrated the market making a lot of impact in the industry impacting a strong corporate strategy (Frow et al., 2015).

Tesla, Inc. has extended further to providing sustainable energy for commercial and household use to complement the sustainability agenda. The idea is based on harnessing solar energy to produce environmentally friendly electrical appliances that depend on renewable resources. More notable in this venture is the manufacture of battery systems which have backup power, with an independent grid system, and can be able to reduce peak demand response and manufacture of wholesale electric market services. The solar panels have inverters which convert solar energy to electric current directly and make it ready for use. The company has won over the market by presenting super model cars with a good, invented design whose development has earned the company great name. The models released are so unique such that the company is in a position to grow its brand from the innovations in design and in the development process. A strong brand has a greater impact on customers as the appeal gives them the uniqueness (Lai et al., 2014). Lesser time used to produce quality cars and has earned them so profitably. It has taken the company only a few years to come up with a quality product which has earned them so profitably.

The production is wonderful as robotic manufacturing is involved which offers the company efficient process. The company is assured of accurate methods used while cutting down on cost and time. The goal is to get past the human speed which is controlled by human and psychological factors limiting the production pace. The operational efficiencies would only be guaranteed when the production cost is scaled down to in order to maximize revenue (Alegre et al., 2013). The auto assembling by robotic means enhances good working rate which would take human more than double of the time. The goal is in line with the mission of accelerating the means which give the world sustainability of energy. Finally, the company is guaranteed safety in the working place when robots are used than when cases of human tragedies keep on troubling the automotive industry.

In conclusion, the effectiveness of innovation must be so relevant with the latest technology in order to meet the needs and requirements of today's business as in the future. The effectiveness of innovation ought to disrupt businesses and economies challenging every aspect to adapt so as to bear minimum risks and hence fit in the competitive business environment. Tesla, Inc. has proved to bring to the world the next generation of the most wanted products while guaranteeing sustainable environment.



Alegre, J., Sengupta, K., & Lapiedra, R. (2013). Knowledge management and innovation performance in a high-tech SMEs industry. International Small Business Journal, 31(4), 454-470.

Boons, F., & Ludeke-Freund, F. (2013). Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, 9-19.

Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing cocreation design: A strategic approach to innovation. British Journal of Management, 26(3), 463-483.

Lai, Y. L., Hsu, M. S., Lin, F. J., Chen, Y. M., & Lin, Y. H. (2014). The effects of industry cluster knowledge management on innovation performance. Journal of Business Research, 67(5), 734-739.

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