Research Paper Example: Digital Media Industry

The term digital media industry cannot be fully defined and understood without knowing the definition first. It can, therefore, be described as digitally compressed items like audio, video or photographic content which can be easily distributed through computers and computer networks. Any manipulation of digital media like creation, viewing or modification is enhanced on digital electronic devices. The creation, that is by manufacturing and producing digital media is what brings up a digital media industry. In this research paper, I have compiled the components of digital communication stating their pioneers and a little history about the components which entails an engine optimization used for searching and web 2.0, community building among others.

SOE-search engine optimization commonly used in google, Yahoo, Bing and other search engines is a specific methodology used to increase the amount individuals visiting a particular website; this is done by being successful in high ranking in the search engine (De Ridder, 2015). It was started in the mid-1990s by webmasters and content providers when the optimization of websites begun. Bruce Clay is the person who popularized the term in 1997. An Early version of search algorithms relied on keyword metadata which was problematic due to inconsistency and incompleteness, and this made it necessary for an adoption of a system that will result to relevant search results instead of unrelated junk that could be a result of keywording. SOE is essential in web designing, URL engineering, site navigation, content development, link building and generation of new ideas.

In a search result, the closer an ad is the more likely people will click it. For this reason, marketers go a step forward and pay for the ads traffic; this is basically what SEM-search engine marketing is.it is another component of digital media (Graber, et al. 2017). Increased websites in the 1990s led to a need of search engines such as pay per click in 1996 which changed its name to Overture in the year 2001 and then bought by Yahoo later in 2003 which now gives paid search marketing. Danny Sullivan popularized the term SEM in 2001 that is useful in associate marketing, sponsored advertising in search media, pay per click, cost per click and banner advertisement.

WEB 2.0 is another component in the digital media industry and was first introduced in 2004 as a second generation of the World Wide Web. It is not, however, another specific version of a web, but it composes of improvements made unlike the original web version (Mitchell, et al. 2015). The term was popularized by Tim Oreilly and Dale Dougherty in 2004; the term was however first used by Darcy DiNucci in 1999. It is useful in Wikipedia, video, music, blogs, avatars and mashups, community building.

If the website is ambiguous and hard to use, then the users choose to leave and prefer easy to use websites, web usability is a critical component in digital media industry, and itself is composed of learnability that is how users accomplish their tasks with the web, efficiency, memorability, errors, and satisfaction (Nacos, 2016). Employee productivity, therefore, should consider a web usability because of the competition that other websites give as a free choice when the web access and usage are cumbersome to the customers.

In conclusion, from this research, it is therefore vital to manipulate the components in the digital media industry to enhance reliability and efficiency because the ever-widening market is also competitive. Digital media has turned out to be crucial in our society, and as such, we need to monitor and try to keep up. According to a report by Mckinsey Global, this industry will account for half of the globes media usage. Standing out in the industry, therefore, has credits and benefits that are incurred from increased awareness to improved productivity.

Reference

De Ridder, S. (2015). Are digital media institutions shaping youths intimate stories? Strategies and tactics in the social networking site Netlog. New Media & Society, 17(3), 356-374.

Graber, D. A., & Dunaway, J. (2017). Mass media and American politics. Cq Press.

Mitchell, A., & Page, D. (2015). State of the news media 2015. Pew Research Center, 29.

Nacos, B. (2016). Mass-mediated terrorism: Mainstream and digital media in terrorism and counterterrorism. Rowman & Littlefield.